Gold Planet: Graphic Campaign

Branding, photo and video

PROJECT DESCRIPTION

This is my final degree project. The job is divided in two phases, being the first one the development of my personal branding 'Mad Wizard Films', and the second one the development of the marketing campaign for the animated shortfilm based on the role game 'Gold Planet'.

Mad Wizard Films Logo

PROJECT MEMORY

This is the final resume from the project. You can read it to see all the details of it. The following sections explains one by one the different modules of the project, adding personal details that I didn't write in the memory.

2017 BRAND UPDATE

A few months ago, I made an update of the brand, modifying the colours and fixing some details of the original logo. All the changes are basic corrections, trying to enhace the brand. Because of this, I designed different sections for the blog, based on the new logo. The colour changes answer for a desire of making a more 'friendly' brand.

Logo en cuadrícula

CHANNEL INTRO

I needed an animated intro for the different channels and productions. This animation has been made in 3D with Autodesk Maya and composed in NukeX and After Effects.

Screens

Screen Maya Screen NukeX
Screen After Effects

Video

INSIDE GOLD PLANET PROJECT

The origin of this project is a role campaign played in the proto-game 'Gold Planet', designed by spanish illustrator Ramsés Bosque. The photos and designs of the posters, t-shirts and all web marketing is based on the original script of the game.

Posters

Poster 1 Poster 2
Poster 3

Flyers

Flyer 1 Flyer 2
Flyer 3

Banners

Banner model 1 Banner model 2 Banner model 3

TEES

Finally, I realized two kinds of t-shirts, one with the 'Mad Wizard's' original logo, and other with the version of the poster called 'The Poet'.

White tee Black tee